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Season 2 · Money is moving · 2.1

Your money shrinks while you hold it

€1,000buys€970one year later, prices up 3%
What it is

Prices go up a little every year. The note in your drawer still says €1,000, but with prices up 3% it buys what about €970 bought a year ago.

€1,000the same money, a little less in the basket
Why it happens

When energy, wages and other costs rise, shops raise prices. The euro area’s central bank aims for about 2% a year: a little, on purpose.

TODAY€1,000IN 10 YEARS, AT 3% A YEARbuys €744−€256
The numbers

At 3% a year for 10 years, €1,000 buys what €744 buys today. Nothing was spent and nothing was stolen: a quarter just went quiet.

€1,000=€1,000the same number, less in the bag
The trap

The number in your account never goes down, so cash feels safe. The loss never shows in the app. It shows at the till.

€1,000buys €904Oct 2021Oct 2022
Where you see it

In October 2022 prices in the euro area were 10.6% higher than a year before (Eurostat). €1,000 kept in a drawer lost about a tenth of what it could buy, in one year.

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