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The Machine · Reading a company

The price tag is years of profit

€100÷€5=20the P/E
What it is

A company earns €5 for every share. Its share costs €100. €100 ÷ €5 = 20: the price-to-earnings ratio, or P/E.

P/E 1010 yearsP/E 2020 yearsP/E 4040 years
Why it matters

A P/E of 20 means buying 20 years of today's profit in one go. Paying more years for the same profit is a bigger bet that it keeps growing.

P/E 10 SHARE€50P/E 20 SHARE€100
The numbers

Two companies both earn €5 a share. One costs €50 (P/E 10), one costs €100 (P/E 20). If profit never changes, the cheaper one pays back its price in half the time.

P/E aloneNever the whole story
The trap

A low P/E is not automatically cheap, and a high one is not automatically dear. A high P/E can be right if profit is about to grow a lot; a low one can be a warning that it won't.

Stock pageP/E: 20.4
Where you see it

Every stock page shows the P/E next to the price. Comparing it with similar companies, and with its own past, says more than the number on its own.

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