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Season 7 · Your brain on money · 7.4

You still hold it because of what you paid

What you paid≠what to do now
What it is

Anchoring is letting the price you originally paid decide what you do now, even though the investment has no idea what you paid for it.

"Until it recovers"The anchor talking, not the facts
Why it matters

Holding on "until it gets back to what I paid" ties a decision to an irrelevant number, instead of to whether the investment is still a good one today.

The real questionWould I buy it today, at today's price?
The numbers

Bought at €100, now at €60. The honest question is not "will it get back to €100" but "would I buy this today, at €60, knowing what I know now?"

The price paidHistory, not a target
The trap

Selling only once a loss turns into a gain feels satisfying, but the market does not know or care what you paid. The price you paid is history, not a target.

The testBuy it today? Yes or no.
Where you see it

Before holding on, ask plainly: would I buy this today at this price? If the honest answer is no, the original price is the only thing keeping it.

Try it
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